1. Overview
Natural Cosmetic Leader.
- Client: Shea Cosmetic https://www.sheacosmetic.com
- Industry: Natural Cosmetic Industry
- Services: Product Development , Business Development, Digital Marketing, Positioning.
- Via: glowins.com
2. Challenge
Shea is a manufacturer of 100% natural and organic cosmetics. They needed the right sales and marketing strategy with traditional and digital channels, as well as a brand strategy. There is a lot of competition in the cosmetics industry and it is really important to get the right positioning.
3. Solution
As Glowins, we first applied for trademark registration with the Turkish Government and got 10 years trademark protection. Then we created a perfect logo and package for the products and made agreements with 3rd parties. We developed a new website to represent the brand correctly and started our digital marketing with Instagram-Facebook. Then we applied for B2B and B2C Sales platforms and started the first sales from Trendyol.com and received high scores from customers.
4. Results
Shea Cosmetics has taken its place in the 100% natural and organic cosmetics sector.